José Carlos Menezes

Director from Brazil

Journalist, advertising professional, and social scientist, specializing in political marketing and election campaigns.

He is a journalist, advertising professional, and social scientist, specializing in communication strategy and political marketing. Since 1986, he has worked in the formulation, coordination, and evaluation of electoral campaigns and government communication projects, with an emphasis on the articulation between political narrative, image positioning, and voter behavior.

His career includes consulting for majoritarian and proportional campaigns in several Brazilian states, as well as international experiences, such as the presidential and legislative campaigns in Angola, working with the MPLA and the UN.